International Marketing Essay Example | Topics and Well Written Essays - 3000 words - 6

International Marketing - Essay Example attitudes of consumer sophistication and exploiting the opportunities for blending innovations with the company’s exclusive business operations (Belderbous & Zou, 2007). Coca-Cola follows a perfect blend of standardisation and adaptation strategies for its marketing mix worldwide. It follows the standardisation approach by offering the similar range of beverages in the equivalent variants across the globe and communicates a uniform message in every international market so that the consumers can develop a strong brand image and develop associations with the same brand at a worldwide level. In order to reach the target market effectively in all its international operations, it has ensured that there is uniformity in its marketing mix that comprises of product, place, price and promotion. The foremost area of focus is the product range offered to the consumers in the international markets. It has the same logo, brand image, target market, reputation, brand loyalty, brand awareness and perceived quality in foreign markets. The success of maintaining consistency among worldwide operations is the economies of scale that it has achieved by effectively integrating all its business operations. The contributing factor of the efficient economies of scale is the competent running of a large-scale system of franchising for its operations of bottling. In terms of pricing, it has adopted a standardisation method by offering the varying variants of the products at affordable price ranges. The main aim of the company is to be the most easily accessible soft drink that people can buy anytime anywhere round the globe. For instance, it charges a constant price across the countries as it is offering consistent taste and quality to the customers by implementing the standard operating procedures and processes in all its manufacturing plants. A standard price allows consumers to trust the brand and this also adds on towards the credibility and brand loyalty of the consumers towards

Philosophical discussion with a film Essay Example | Topics and Well Written Essays - 1750 words

Philosophical discussion with a film - Essay Example The creation of an ideal superman and the philosophy of fighting for the good fo all and even killing for the same despite all personal feelings comprise the final theme of the movie. The ending might be controversial in some respects but the paper will defend his actions apart from relating my personal feelings regarding the same. The superman shows us a controversial philosophy of dealing with injustice with a bold face and taking the toughest decision of killing for good. The very concept behind the creation of a superman lies in something greater than human. But greater than human in what way is the main concern, i.e. should a superman be born with a bigger and wiser outlook towards life? Do we want to see him as more physically powerful than normal human beings or more psychological strong or be extremely benevolent and kind hearted which we are not capable of. We see a superman in our eyes and in our ways. My idea of a superman is someone who is extremely powerful and can easil y kill but will not kill and show his power unnecessarily. The provocation to show his power should be extremely strong in order to actually pour out his strength and go for a killing. Here the superman fits this criteria perfectly well and kills for a reason bigger than personal benefit. So here the superman is kind hearted and shows personal feelings for the loss like other human beings but he knows what is good for the world and does exactly that without being concerned about his personal gains. It is important to give ample chance to the victim for rectifying his mistakes and the superhero did the same too unlike he ormal state laws where a criminal is arrested and might be shot down without giving a fair chance for correction. So he is above the conventions and reason of human law. At this point I believe the Man of Steel satisfies the audience psychologically in being the super hero. A true hero whom people can idolize and worship and most importantly learn from under similar circumstances. This summer we got the pleasure to satisfy our fantasy instinct through the hero of the superheroes none other than Superman. Though the title Man of Steel nowhere reflects any indications of Superman in it, but the title itself re-boots the idea of the mystery and re-imagination of the background within it. This movie is the idea of a new version of the ever imaginative Superman story. Director Zack Synder tried to unfold his imagination which audience wants to see in their real life. Now there are several questions which has been arrived. Critics have various points to rate a film. This gets a first critical view in the aspect that it shows superman in a totally different aspect. The major critic that took place is that superman here is very serious, conservative, always frustrated, chiseled and handsome but not interested in any kind of romantic affairs. He is always trying to defend the planet earth from the evil eyes of Krypton another imaginary planet from where actually superman belongs to. But as he became the son of the earth and got attached with the upbringing atmosphere he now took this as a duty to protect earth from any bad force. Many critics have complained about the movie that the movie has too much action which was not actually required. But according to my point of view I will say that though it was full of action but the use of the plot was good and effective. This is because I think the director wanted to